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There is no time machine, so we can't go back to the 1960's. In the Year 2015, IMO, will the modern Shelby brand continue to have the same cachet, especially with Mr. Shelby no longer with us? Since I'm a "diamond district" kinda person, I didn't, and still don't, see the brand in recent years as having the same prestige or status. But I don't own anything with the name Cartier on it either. :D |
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too bad Mr. Shelby's children didn't take over the business. buy a kirkham and spend the other $80-$90K savings on mary kay jewelry |
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It's a pretty basic business principal..
You have a hot product or product name, you market the hell out of it while the iron is hot and make all you can knowing that those days will not last forever. Sadly, I think that as someone else posted, the new generation will not have the interest in these cars (or even Ferraris) as most of us. And the marketing folks know this. Just my 2 cents!;) |
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Having said that, I think Ferraris are less desirable today than years ago. Others agree within the Ferrari community. And Ferrari is contemplating taking the cap off their self-imposed limit of 7,500 cars per year and raising it to 10,000, which is upsetting the Ferrari community. While Porsche still has cachet too, arguably their brand since 1998 has taken a hit as well. yes, they're still making huge profits, by building more cars and SUV's, but the brand has taken a hit as well, since production of Porsches is no longer done by hand (since 1998) and they've had quite a few engine issues since 1999. |
Oh, and I forgot. Fiat-Chrysler is selling Ferrari. :rolleyes:
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The kids of today just don't seem to be into what we are all into. Too distracted by all the things with the "new age". They are either into "tuner cars" or just don't care what they drive, as long as it gets them where they need to go;) |
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What I do remember is writing about the watering down of brands due to replication, poor quality and/or increased production. :confused: |
............Shelby stock is .15.
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Yup. A "Penny Stock".
They need to do whatever they have to in order to survive. |
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While the early Continuation Cobras underwent mods by Shelby to bring them to damn near exact original spec as far as brakes, suspension and other details beyond a base Kirkham and now perhaps they are just shuffled through for paint and badges (supporting one reason for my statement that the early Shelbys are more desirable then the current crop) even now the parallel is still there. AC Cobras and Shelby Cobras in 289 or 427 were identical as far as I know except for badging (if someone knows different please educate me) and Shelbys sold for a premium then and a larger premium today. Its the fact of being a "Shelby" and having that pedigree. If todays generation does not have an interest in these cars and won't in the future expect the value of all to drop including the original cars whose drop will be more precipitous. Other cars from the same era will suffer the same fate. Question, if Porsche decided to bring back the 550 Spyder in its exact original form and configuration would it be a "replica" of the original series. What about Ferrari with the original Testarosa? Or Lamborghini with the Miura? |
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next generation (40 years old and under) will not line up for a new shelby cobra $180K chassis but they will pay $500K for a used ford GT |
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"The Obama administration announced strict new vehicle fuel-efficiency standards Tuesday, requiring that the U.S. auto fleet average 54.5 miles per gallon by 2025 ..." Autos must average 54.5 mpg by 2025, new EPA standards say - The Washington Post . |
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As David Kirkham said, Shelby has ordered at least the 50th anniversary series as re-badged Kirkhams, because the folks running Shelby now want the best for their product, which includes the Kirkham billet aluminum suspension. |
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u are a better moderator than Jamo. carry on oh, did you send your resume to alloycars yet? they are hiring . |
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However, I can't see how the playing field is remotely the same today. Shelby developed and improved the recipe via the R&D of their racing arm to suggest there was a value add. THEY pioneered all the "improvements". Yes? But SHELBY aren't doing that now. That's the other mob! No? What's shelbys value add now? A signed MSO and paint? For mine, that is not adding or improving the recipe. That's where I fail to see the parallel. Back in the 60s Shelby didn't change the wrapping! He changed the heart and soul (read: engine and driving sensation). ALL the R&D (and manufacturing) that improves the recipe today comes from Kirkham. Including the desire to improve the "heart and soul". ie. Engine part development, suspension development, exhaust development, reducing weight, stiffening the chassis (even developing a billet version), and then trivial things like gauge development, wiring loom development... Blah blah blah... Actually they've pretty much stollen the formula that made Shelby! So seemingly there IS some parallel...except it's been turned on its head and Shelby aren't leading the charge. Nor are they manufacturing anything. Today they are just following. No? |
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CSX4 series rebirth is the history of a man/company who rested on their laurels while Kirkham of the same vintage went passed them. I agree your insertion that at least with the 4000series they stayed true to the purist, and therefore the product more desirable to them. However with this being a small and shrinking market, the new mob running Shelby seemingly NOT dumb, have got to move to increase market share... Or??? What else could they do? |
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