Democrats: We must stimulate the amygdalae!
 

http://michellemalkin.com/wp/wp-cont.../10/1brain.jpg

This is high-larious. The Hill reports on an internal Democrat strategy memo complaining that the Democrat Party is too hyper-rational and lacks emotional appeal.

For real. They think “SUFFER THE LITTLE CHILLLLLDREN!” is too bland and accountant-like:

Democrats are losing the battle for voters’ hearts because the party’s message lacks emotional appeal, according to a widely circulated critique of House Democratic communications strategy.

“Our message sounds like an audit report on defense logistics,” wrote Dave Helfert, a former Appropriations spokesman who now works for Rep. Neil Abercrombie (D-Hawaii). “Why are we defending [the State Children’s Health Insurance Program] instead of advocating a ‘Healthy Kids’ plan?”

Helfert sent the memo this week to an e-mail list of all Democratic press secretaries and communications directors after staffers met on Monday to discuss rolling out the Democrats’ latest message.

He said the meeting left him cold because it focused on what polling shows voters want rather than how to present persuasive messages. Republicans have done a better job by developing poll data into focus group-tested messages like “culture of life” and “defending marriage,” along with attacks like “cut and run” and “plan for surrender” in Iraq, he argued.

My favorite part:

“I’m not trying to stage a coup,” Helfert said. “I’m hoping leadership and some of the members will embrace these principles.”

His memo is sharply critical of Republican policies but also suggests a neurological explanation for Republican message success: By using emotional appeals and warning of dire threats, Republicans can trigger neurons called “amygdalae” in the temporal lobe, which is the seat of the “fight or flight” response in the brain.

“Almost every Republican message contains a simple and direct moral imperative, a stark contrast between good and evil, right and wrong, common sense and fuzzy liberal thinking,” Helfert wrote. “Meanwhile, we’re trying to ignite passions with analyses of optimum pupil-teacher ratios.”

http://michellemalkin.com/
http://thehill.com/leading-the-news/...007-10-26.html

The worst part is that they're close to discovering the secret to winning elections here. If liberals were smart, they would reverse position on God, guns and gays one day before election.

Come to think of it ...they are reversing to some degree. :eek:


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