Quote:
Originally Posted by fonti
why should I pay around 30K more for a Shelby compared to a Kirkham, when the qualiy, craftmanship and the "people behind Kirkham are at least as good as "Shelby"?
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This has been hashed over many times, never to anyone's satisfaction. There are one or two ardent "just being called Shelby is worth the premium" spokesbeings herein. Another plurality is that quality counts but the Shelby name is meaningless on any newly built car.
The Shelby name is worth a $20-30k premium, all other things being equal, but there is no evidence that it will ever increase the long-term value by any but a proportionate amount. For some, it's important to have that CS stamp of approval. For others (most of us) we'll live, hangdog, knowing Unca Shelby wouldn't take tea with us.
