Quote:
Originally Posted by elmariachi
But consumers toting these books have been laughed at by dealership personnel since the late 70s. So when you walk in and say "I have an NADA guide and I know the values," that's like saying "I am a real dumba$$ and I own ocean-front property in Arizona." 
But because there are millions of people (and a few hundred dealers) still loyal to the NADA brand, AutoTrader is just selling advertising, not endorsing the book. |
Come now..that isn't fair to call folks (and me) a dumba$$ for referencing these guides. Like you said, "milions of people" are loyal to this book. If it is so bad, then dealers should put out an awareness campaign. I typed in "car values" into google and the organic search results (not paid search) shows KBB, NADA and Edmunds as the top. In fact, Kelly Blue Books site sees 9 million unique users a month (I am in the online advertising business and looked it up on comScore). How is anyone to know these books are antiquated if popular perception is that they are a gold standard?