Mmmm and about $20 million dollars of free advertising for Mercedes world wide.
Imagine if he did it in a Volvo -
he could change the entire worlds belief about Volvos...
This morning front page of the Age, front page Herads Sun.. just on $250,000 of advertising there.
And marketing Product, Position, Promotion and more...
Interesting, it has gone from a squeek of tyres > to spinning wheels > to looping donuts in 24 hours in our papers.
Mmmm and Pol!ce Constable W. now drives a loaner Mercedes..