To me BJ is like going to Las Vegas or Atlantic City. The House usually always wins and you more than likely will not win.
Ever wonder why Gregg Jackson jumps up and down like a kid in toy store when some fugly hot rod or other car is bid up to multiple times its true value? Just look at Gregg Jackson's $2 million dollar garage at home complete with its own rotating display for the center piece vehicle (just the garage not including the cars). That should tell you who wins at a BJ auction no matter what the sale price. You want a chance to pay him even more for the priviledge of selling you car in a prime time spot? It will cost you even more.
I can see the value of really true collectible rare cars where you have legit buyers in one spot in order to determine the best price...but for the average run of the mill enthusiast car I don't see the benefit after you add up all the costs.
I certainly would not sell at any auction without a reserve.
As to the Everett Morrison that sold for $80K I'd be willing to bet the buyer will have a pretty serious case of buyer remorse once his hangover from the liquour induced bidding frenzy wears off but I'll bet Jackson was delighted with that sale.
