Can you imagine business people like David Kirkham, Peter Portante (ERA), Lance Stander (Superformance), the new and/or old managers of SAI running their business in this manner?
Seriously, I would personally be VERY troubled doing any business with Alloycars based upon their poorly managed entry into the alloy Cobra market. This whole series of events across all the Cobra forums would be an excellent case study for student in business school on how NOT to start a new business operation. Holy cow.
Besides the marketing blunders (e.g., using unauthorized photos, insulting potential customers, lying, etc.), the foundation of the business, the actual product that the business will supply to market, has been poorly R&D'ed (researched and developed). Sad really.