You have to eliminate the money side of the equation and, instead, focus on the individual. Regardless of whether they can afford the car, and, regardless of whether they actually do buy the car, if they show serious interest in owning the car, even if in fact they can't because of finances, or, in fact, never do, only one in a thousand is actually cut out to own the car for any more than a token amount of time.
You may have spoken to a dozen who were seriously considering buying one because they could, indeed, afford one. But, behind them were hundreds more who had the same level of interest, maybe even more fervent interest, but not the cash. When you take that entire group, only one in a thousand is suitable to own a Cobra for any length of time. They all might think they are, but they're not. Make sense?