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Originally Posted by eschaider
For a tire company to decide to make tires for our Cobra's the only thing necessary is for the sales volume of those tires to improve upon the sales volume of the worst selling tire they currently offer. As soon as that happens they have a business reason to offer the Cobra tires instead of their worst selling tire.
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Well, not quite. In a commodity market the TAM is fixed. One vendor gets more volume only by decreasing the volume of another. So if a tire vendor has a product offering of 5 tires, he's extremely unlikely to add a #6. It would displace and replace the bottom one.
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The fact that so few companies actually have a tire offering should provide you with considerable insight into the market's appetite for those tires and the quality of business opportunity they represent to the potential manufacturer.
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That's it in a nutshell... There are enough Cobras out there to probably support a low volume supplier, but the fact that there isn't one says there's no volume or profit to be had.
It's not like there are NO tires. They're just perhaps not ideal in the mind of the drivers. Still, noone has stopped making Cobra replicas because there's no tires to put on them.
But, I'd still hit the smaller manufacturers at SEMA.
So, what's the spec sheet on the ideal cobra tire?