[Bob Parmenter]

Usually "just a name" is earned, at both ends of the spectrum. The informed marketplace will pay a premium for a premium product.

It's like the difference between ribeye (ne: spencer) and round. Those that can tell the difference will be willing to pay more for the perceived quality. Those that can't tell the difference, or choose not to value the premium, won't.

Odds are the lower market car won't have as good a paint job as the higher market car (obviously not 100% accurate) either. But then, not everyone has the "eye" to differentiate quality paint.

BTW, this isn't intended to flame anyone or their car, just not into flowery rhetoric.