[REAL 1]

Cobras were always pretty plain Jane except for some stripes on some comp cars.

A REAL Rolex will always cost more than the "knock off" although both tell time great and are quality watches.

Why? Could it be the name has something to do with intrinsic value and perceived value by the consumer?

Yeah. I think so.

Many decide everyday that a Rolex is overpriced and that they don't feel the name is worth it and the "look a like" Seiko will do just fine and may be a better watch.

Value is in the eye of the beholder.