From:
http://www.carrollshelby.com/biography.htm
The Sky Terrace Motel with its Trophy Room and Cobra Snack Bar were a fixture with enthusiasts in South Lake Tahoe, California along with his Ford dealership there in the 1960's and 1970's. Motel postcards and the dealer license plate frames are favorites of collectors.
Odd, no Cobras sold by Shelby's South Lake Tahoe Ford dealership?