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Old 06-04-2003, 08:07 PM
Excaliber Excaliber is offline
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Well theres an interesting twist, Ginseng!

That will give the cars some Mojo.

Looks like the company(s) are gearing up to do business well into the future. The marketing name Shelby will be with us for a long long time. For me, it just won't be the same without the man himself at the helm! But life will go on, and the cars will go on, just like they did when Henry Ford or Enzo Ferrari passed the torch.

Question:
As I understand it Ford still owns the tradmark name Cobra, "allowing" Shelby to use the name (for now anyway). Down the road, I wonder how THAT will play out? I'm guessing that "name" will never be a part of the "Shelby Trademark" licensing company who owns all other tradmark rights to the Shelby name.

Future Cobras may not be allowed to be called "Cobras"? A powerful and provocative marketing name!

Ernie

Last edited by Excaliber; 06-04-2003 at 08:14 PM..
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