I'm trying to make the point that how you represent yourself can have a big impact on your business. They may build great engines for all I know!
We have all driven past a restaurant that looked shady & thought to ourself, "I would never go into that place". Then a couple months later someone tells you they make the best damn food around. Pretty soon you won't go anywhere else for your Italian, Mexican or whatever kind of food it may be. If it weren't for that chance refernce you would have never given them your business!
