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Old 07-31-2003, 11:53 PM
STG STG is offline
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Post IT'S All ABOUT GETTING A PIECE OF THE SAME PIE!

Paul,

All I'm saying is that there is a certain number of adventurous souls who are interested in purchasing a Cobra at any given point in time. A new replica manufacturer does not automatically bring more potential Cobra buyers into the marketplace.

If the new replica is not different from what is already available, it must draw buyers from the existing group of adventurous souls. The new company will have to get those purchasers away from Superformance, ERA, Shelby, Backdraft etc. Whatever business the new firm gets will be at the expense of the other manufacturers.

If the new company does something truly new or different, like lowering the price point a la FFR, or making an exact clone like Kirkham, the potential exists to expand the pool of Cobra buyers. There are many people who couldn't afford a replica until FFR came along.
I couldn't imagine Lynn Park buying a replica before the Kirkham hit the market.

The bottom line is, you have to bring something new to the marketplace, or be better than your competitors to suceed as a new replica manufacturer. The question remains:

What can a new company do better/differently than Kirkham, ERA, Shelby, Superformance, Backdraft, FFR, Lonestar. Classic Roadsters, Shell Valley, JBL, Mid States, etc. etc. etc.

It certainly seems as though just about all the Cobra bases are pretty well covered.
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