[computerworks]

Ernie... any distribution channel has a variety of reasons for tiers.

FFR sells a basic kit of parts designed for the hobbyist to complete with skill...for them the direct model is a good match. Little margin to support a dealer, and little opportunity for a dealer to add value to achieve sufficient margin. (...other than a turn key builder).

SPF sells a product way up the "completion-channel", at a higher price, geared more for the "end-user". Higher selling price, sufficient margins for a dealer network to work face-to-face with the end-user and facilitate a completed car.

Different products, different target markets, different selling models.