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As far as price goes, run what you sell. FFR offers an IRS package, so run one. The point we are attempting to prove is this:
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"Which is the best handling car?" This will show the purchasing consumers what they are paying for. If a $30,000 car runs within a second or two of a $60,000 car, do you consider your car a looser in the event? I hardly think so, let the consumer base his purchasing desicion on real data.
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This is exactly what is appealing to me about this challenge. I may or not have the resources to acquire a JBL, Kirkham, or Shelby, but if a car in my price range (SPF, BDR, FFR) is breathing down the neck of one of these thoroughbreds, it could go a long, long way towards winning me as a customer. At the very least, it is about respect for the product. There certainly ain't no shame in finishing behind a more expensive product. If anything, JBL has more to lose by participating in such a challenge filled with less expensive products. Most expect them to easily win. All the more impressive that this salvo comes from the JBL camp!
I say don't include price in the comparision. Just put the price of each product right on the meatball as it's racing #. This is priceless marketing, and BTW, it is extrordinary fun, too! Keep it up guys!
MT