Not Ranked
As to the "more cars per year for lower margin" issue. I can only trot out my favourite business mantra:
Turnover is vanity
Profit is sanity
Cash is king.
I am sure some folks in Utah have heard that one too. Whatever else they are doing, they will be hanging on to their margin like grim death. And so they should, because to do otherwise can only lead to disaster. Ask the big car manufacturers. Take a look at their financials.
There is a small car manufacturer here in the UK that is a reasonable role model - Morgan. They keep volume down to just below market demand. They don't offer even the hint of a discount, ever.
They have an order book stretching well over 12 months, and have had this for as long as I can recall. And they make a profit. And they have been around since the year dot.
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Wilf
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