[Turk]

Wilf,
There is such a company here with similar backlog. ERA.

I don't see them giving anything away either.
I believe it is quality and customer support that sells anything and everything. Perception plays a huge role as well.

Most of you only have your Cobras to base your marketing ideas on how it should be done. One car and a hobby at that.

I deal with various makes and models and assortment of rebates and discounts day in and day out.

$4000.00 rebate on a $14,000 Cavalier did not move the needle.
People perceive the car to be boring. They know very few people who own one, and have no first hand knowledge of the ownership experience, and don't have a clue as to it's reliablity.

Giant rebates did not work! The car is perceived to be no good. Couldn't be further from the truth.It didn't matter, that was the perception.

If price alone sold, FFR would be the one dominating the market. Everyone else would be history. It did not happen.

If Road Serpents came up with a $6000.00 Cobra kit, I doubt it that it would hurt anyone including FFR. Sometimes the market expands to make room for the new comer rather than capitulate to the new comer.

A few years ago Motorola was IT, when none of us owned a cell phone. Today there is room for 30 manufacturers and they are all doing better than Motorola did in it's early years. WHY? Because there is a market for everyone now.

Very few companies can own the entire market. Kirkhams won't or would want to.

What do I know?

TURK