Not Ranked
nothind derogatory intended here. to advertise or not to advertise, and then how to advertise is always a contentious marketing question in any industry. especially so when a company does so very well with so little advertising. a fine line sometimes between too much or too little, or when do ya withdrdaw. for firms not doing so well, then effective adv is obviously needed more
as strictlypersnl says : "98% of our customers find us some other way".
with the strong marketing presence of ERA and their long time high product recognition/reputation/quality and excellent customer handling... and known brand awareness within the industry...coupled with their longstanding order backlog...why advertise on a regular basis ?
i guess if it ain't broke don't fix it...seems like money well saved to go instead into product upgrades vs un-needed adv expense.
just tickle the interest of folks who are looking or considering, keep the ERA name out and about for those not yet in the know , thru websites and occasional advertising. kinda like maintenance drugs (prescription variety). the big bang meds worked, now it is only maintenance meds that are needed.
ERA has been and remains in an enviable position within the industry. and may it continue. a friend has ERA #5, over 20 yrs old yet looks like it is one day old. a testament to the product then...and now. bill
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