[grumpy]

Tom,
You bet, WHY ADVERTISE, when you own that segment of the Upscale COBRAs. If anyone "shops" for a COBRA be it parts, kit, roller, turn-key less, or completed COBRA, you will hear of ERA before most. Their reputation speaks volumes, so why advertise in an area of advertising that is viewed as just "kits".
As to the note on economic reasoning, hide and watch. We created 2.6 million upscale jobs last year, and lost 16.2 million upscale jobs to overseas clients, whether United States Corporate connected or not. Take x-Ray reading Technicians; in our area company was set up locally by a local to send x-rays to India to be "read", he doesn't own the company, is merely a salried "building space tennant" that shops work for an Indian firm.
I know we created 23.9 millions jobs in th $23k annual range and lower, so things are rosy. THIS IS NOT SHORT TERM.
grumpy