I think I'm with Chuck, when I think of the people who can buy these I believe they are most interested in customer service, and a great quality product. (I hate calling cars Products) Kirkham's have very good service but if they had someone dedicated to keeping in touch with clients, fast response to queries, periodic calls to check on progress or satisfaction, etc. it might do more for sales than a price decrease. If David would send out a customer satisfaction survey ( They taught you about those in your marketing class didn't they?

) he may find out things that would contribute more to sales, and brand loyalty. Its not that hard! What would it hurt to pick up a phone and call me or Jim or Scott or any of us and say, " How are you coming with the car, anything we can do to help, what would you like to see done differently, any suggestions, etc.?" I don't think David has the time in his day to do this.
Great service isn't easy but it does have its own rewards. I know Kirkham's are constantly striving to improve all aspects of their business, but if you look at JPFletch's recent posts you can see there is still a lot of room for improvement. I am not implying I am dissatisfied in any way, not trying to air any complaints, just trying to think of what their organization could do to continue to progress. Someone like Rich Lacy would be perfect for this. Hope he doesn't mind me volunteering him!
By the way David, I think I will be in Provo on Thursday morning, I have a few duplicate items that were shipped with my car I'll bring to you. Gotta help hold down your overhead.
John