I use a manually operated by-pass valve. It is integrated into the remote filter mount.
 
It allows me to proportionally flow as much 
oil as I want through the cooler.  It has -12AN ports for low flow restrictions.  
 
 
I run -12AN from the engine to the valve/filter.  Then -10AN to my 
oil cooler.
I think my 
oil temp runs on the cold side most of the time, even wit the oil cooler closed.  But when I drive with higher engine revs, say maintained at 3500 and up, the oil temp gets dangerously hot and I need the cooler.  At a track event for example. 
More info on these valves are at:  
www.beaumontmetalworks.com