The new wave of marketing, across the board for all products, is doing something to make your customers feel 'special', unique, like a club (or cult
). In that regard thats exactly what the SCOF site does. It creates that 'special feeling'. NO other group of owners are so defending of their cars and tend to support\group together as much SPF owners do. At times throwing out logic and going on pure passion. You insult one, you insult all of them. As far as 'marketing' goes from that perspective I would have to say SCOF has hit a home run (with their core group of customers). The downside is it tends to make for a 'us against them' mentality. To be TRULY successful the SCOF site needs to create the 'Club' atmosphere without alienating others within the community.