What can I say - I'm glad the sale worked out well for Kirkham and it probably did bring more attention to both Kirkham and Costco.
Costco has always positioned themselves as catering to a higher-end customer than Sams Club;
http://money.cnn.com/magazines/fortu...3755/index.htm
I'm no marketing expert, (can't even claim to be a marketing novice), but it just seems like the brand can be diluted in this type of transaction.
Again, just my opinion...
Thanks,
Dan