Not really a 'tangent' as much as an interesting discussion of 'marketing'.
Did you guys see that article about 'Snapper Mowers' saying "NO" to Walmart? Just like the Vlasic pickle thing, except Snapper pulled out to preserve their quality and customer service before it was to late. Perhaps a risky move? Hard to say how that will go long term, but I sure admire their courage to make a go of it on their own. Marketing is a real bear to nail down at times.
...by the way, difficult to compare Walmart to Costco, not in the same league in my book!