[RaceDeck]

Xlr8or hit it on the head- you can not compare Costco to Sams just like you can not compare Target to Walmart. I personally have done business with many of the major retailers in the world and Costco truly is a class act who cares about their customers as well as their vendors.
I believe Costco was trying to create some 'Buzz' with the offering of a very unique and high cost margin. What Kirkham got out offering "a" vehicle at a discount was direct marketing tool reaching over 22 million households, I can assure you there are a lot more people who know about Kirkhams Company and the industry in general...They would have been crazy to walk away from this as I am sure one of their competitors would have jumped at it ( despite what anyone says now after the fact)

just my $.02