As much as I hate to admit it, I saw it too. Like a bunch of little kids.
My kids have been teasing me about it....."you've got more chance of driving this one than the one your building"
Little Buggers
If you reckon the KMart one is cool - check out the Conley V8 1/4 Scale
http://www.youtube.com/watch?v=0SWr48WnNp0
Way COOL
Hogster