[Buzz]

The idea of a new, all American brand with fresh, cutting edge designs has a whole lot of appeal. AMC was always a bit quirky and different and in the days when the industry was moving towards shared platforms and clone like cookie-cutterism (my word), they stood out like a sore thumb. To many, some of their offerings looked like a sore thumb too, but in today's world that penchant for out of the box thinking and gutsy innovation might be just the ticket in a market hungry for a new, exciting, home grown approach to reviving the glory days of the US auto industry.