By GREG MIGLIORE
AutoWeek.com
Blue Oval enthusiasts, get ready to bookmark another website.
Ford Racing has launched a new Web portal to better connect customers with the company and each other, offering club information, lifestyle events and a link to the Ford Racing accessory page.
The site includes information about Ford's SVT cars, technical data and memorabilia. It also has a heritage section and is linked to Ford's performance and tech hotline.
The idea is to provide a central clearinghouse for Ford loyalists, while reminding buyers of other brands that the struggling automaker still makes cars--particularly the Mustang--that can quicken the pulse of even the most casual driver.
The site has received the backing of several influential Ford clubs, including the Mustang Club of America, Special Vehicle Team Owners Association and International Mustang Bullitt Owners Club. Plans are under way to get more groups, including Mach 1 and Mercury Marauder enthusiasts, online.
http://www.fordperformance.com/