Well, you know, Exxon is taking a hit. They only had record net profits of $10.9 billion in the first quarter of 2008, of which almost nothing is going toward exploration of new
oil fields.
I know a person that leases a station from Exxon. Exxon has a monitor in the store for the pumps. If she increases the price of gas more than 2 cents over what she pays for the gas from Exxon, Exxon automatically raises her wholesale cost. She is not renewing her lease at the end of July as she can't make a living off the sale of gas anymore and the c-store doesn't generate enough income.