Dan says,
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I asked if he had a problem marketing one of the lesser value cobra replicas...
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My point exactly, the lesser value cars are flooding the market!
$50K for an FFR, no matter what the specs, is an exceptional price in TODAYS market. It doesn't set a trend at it concerns the overall price range for that brand. FFR's are readily available for near half that amount today. A really nice alloy Kirkham recently changed hands in the $60K range, perhaps that too is an exception to the current market trend? Time will tell...
If I was in the market today I would seriously consider a used replica of higher quality over a new replica of lesser quality. And my 'market analysis' is basically addressing the used car market. Low end manufacturers, for the most part, are doing well with new car sales. On the high end, Kirkham and Shelby, sales are still brisk as well. But I think the hand writing is on the wall, the current pace will be difficult to maintain.
The current trend is toward more modern components and lower cost in an effort to attract a wider range of buyers, and it's working. That has ALWAYS been FFR's marketing plan, many are simply duplicating it. It will be interesting to see how FFR, clearly a market leader when it comes to low cost, does with it's anticipated new "Dick Smith" body style. A move toward a more original style shape than the current FFR body style. IF the price is right, I think they will do well with this one. At least until the bubble bursts.
Hoofa, adding fuel to the fire!
