The kid might be right about the body wash, but I don't even know what a body wash is !!!! I know the agencies will argue that minutes of eyeballs will convert to sales and will generate all kinds of $'s worth of airtime minutes but to tell you the truth I am very skeptical that Dupont or Tide can produce any evidence to show a positive improvement in sales as a result of their involvement in NASCAR. I personally don't recall ever buying a product based upon advertising but then I am not in their 18-35 demographic Target (No pun intended) . Now if the kid actually has the girls climbing all over him let me know about it as soon as possible.
