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Depends on car, lineage and originality:
A gold 1967 Cobra 427 arrived at auction in Fort Lauderdale with no reserve price. It had never been piloted by an iconic racing driver at a legendary race. It had no racing history at all, for that matter. And its color was the same bright gold as the stripes on the 1966 Hertz Shelby Mustang. It sold for $3,780,000.
You see, this particular Cobra is believed to be one of the first semi-competition models produced -- the CSX3021. It traveled through North America alongside a GT40 in the Cobra Caravan to promote Shelby, and its gold color exists on only one other Cobra from the factory. It was purchased new by Bill Turner -- 21 years old at the time -- and driven a mere 3,800 miles before getting locked away until this year.
Turner announced that the Cobra would appear at the 2009 Ft. Lauderdale Beach collector Car Auction and the speculation began. Some thought the going price to be as high as $5 million, while Cobra forums gave a more reasonable $2 million. At the auction, an unnamed buyer offered the $3 million-plus final bid and the car sold. Later, the same buyer would pick up another Cobra, a green CSX 2311 with some rare options including dual carbs and painted wire wheels, for $572,400.
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