el, thanks for including the link. I forgot it.
Raising the price after not selling the item at a lower price seems to be a very common strategy. I'm not sure what "it" is, but I'm sure the reasoning is sound.
D&M in Glen Ellen, IL just recently employed the same strategy on a SPF MKII GT40. The bidding got up to $55,000 +/- and the BIN price was $59,800. The roller did not sell. Then a few days later, the same car was relisted by D&M with a BIN price of $69,800. I don't get it.