[fsstnotch]

Originally Posted by 1ntCobra

If you're only allowed X number of cars, isn't that because, marketing and production planning has already slowed demand for you? I'm not sure "slowing demand" makes sense. The demand will probably remain, but the supply is limited. If you really want a new Camaro (or GT500, etc), you might just wait until the initial hype is over and get the car later. That argument falls apart for the buyer who thinks that Camaro, Mustang, Miata, Mini, Hummer and Caravan are all interchangeable good choices. In that case, Chevy does lose out on a sale. But Chevy is not going to lose out to the Camaro fan who thinks only the new Camaro will do.

Perhaps marketing and product planning should be adding more shifts and putting together more tooling for another plant and getting more idled worker busy making more Camaros. Perhaps they have anticipated a surge of demand in the beginning that will not be sustained in the long run. If so, scaling up production to meet the initial surge might be problematic with having to cut back on extra shifts, etc.

So basically, and don't take it the wrong way, I get from this that it is ok to gouge the consumer.... as long as they are loyal to you!