[Bobcat]

FWIW ... I just jacked up the front of my ERA until the front caliper bleeders were vertical .... and I mean way up ( boards on the jack for more height ) !
Something else that gave me a little grief was getting all the entrained air out of the MC , until I talked to Doug at ERA . After gravity bleeding the brakes and MC , close all bleeders and VERY slowly push the pedal all the way down , hold for a count of 5 and then SLOWLY bring it back up and then rest for a few seconds before repeating . After about 6 of those , my pedal was rock hard . If you pump the pedal fast , all you do is entrain more air in the fluid . Working the pedal very slowly lets the air out of the system .
Also , make sure the MC bleeder is really at the highest point . You would be surprised at how little it takes to not get all the air out .

Bob