Quote:
Originally Posted by bomelia
I will tell you what will get more people to buy them. Do like Audi once did. Guarentee the resale value against a comparable car.
Mike
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And that would likely lead to a huge liability for Ford that they would need to cover (similar to providing aggressive leasing terms under the assumption that residual values will remain high--which often comes back to bite the car manufacturer in the arse).
It looks and sounds like a nice car. However, it seems that it's tough to effectively position a car like this for optimum uptake in the market under the Taurus badge.