prounce it "La Hoya"
It's a cute little burg by the sea, you won't have trouble talking your wife into going there.
On the 9th and 10th two day event, first day a tour and brunch, second day the show, Shelbys & Cobras honored marque
Here's more
http://www.lajollamotorcarclassic.com/
If the hotels are a bit steep try around Mission Bay, lots of reasonable priced ones there, maybe 10 min. drive
And don't forget George's On the Cove, top floor (the one with umbrellas), great view
Be there or be square (do they still say that?)