Hi Gunner,
Fulness of time.....
1) When you decide to sell your Cobra, will having Shelby brand mean anything to the buyer.
2) When Shelby goes to the fate we all have in front of us what will happen to the value of the products he touched, signed , endorsed etc. etc.
3) Every day that you get is the only guarantee and the fulness of time may be just "Today".
4) Others feel free to add your definition
.....
TR