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Kirkham Motorsports

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  #18 (permalink)  
Old 03-10-2022, 08:19 PM
twobjshelbys's Avatar
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Join Date: Jan 2009
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Cobra Make, Engine: Shelby CSX4005LA, Roush 427IR
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I think the whole thing is academic. The entire process was created started at a time when the potential existed for a fairly good sized market, but that market was in fact fixed and small and declining, and not capable of supporting a large number of manufactures, even for some vehicles, only one.

Since then the consumer pool has shrunk. Let's face it, 20 year olds aren't interested in Cobras, and most of the people here while they love their Cobras, aren't going to be willing to spend the money on a fully compliant turnkey car. A roller + power train from even the cheapest kit will now approach 100K. A fully completed car with warrantied power train and the builder/dealer overhead will realistically approach 200k.

The TAM for this kind of car in fiberglass is practically nil. Why? Because you can get a Kirkham roller and finish it for the same price.

The TAM is fixed and very small for a price point in the 200K range. Get all of the current viable Cobra kit makers in the market and none of them will make enough to make it a profitable venture. If they do attrition will take care of supply vs demand quickly.

I don't think there will be more than a handful of participants and their volumes will no where approach the limits.

Kit Cobras will continue to be popular. But the TAM (Total Available Market) for them decreases daily as the TAM ages.

Like I said, a status report in a year will tell what really is happening.
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Last edited by twobjshelbys; 03-10-2022 at 08:37 PM..
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