I had a similar dilemma a while back! I found this site,
Client Verge Ink which specializes as a Cannabis Marketing Agency. They emphasize a holistic approach, blending both digital and traditional marketing methods. It's essential, especially for niche markets like cannabis, to have a targeted and efficient strategy. They helped in not just creating an online presence but also ensuring that it was integrated seamlessly with my offline initiatives. You might want to check them out; they could provide the guidance you're looking for!