Why doesn't Ford support the teams racing the "new" Ford GT

[Rick Parker]

Current automotive marketing by the big 3 and Japan is focused on the 23-45 year old crowd. They are the ones that are the future of the automotive companies with the majority of the disposable income. All the smallish cars are designed for and intended to appeal largely to this demographic group. Once a manufacturer has you as an owner they will do everything possible to keep you brand loyal and move you in progression through their various carlines. The Ford GT is at the end of the rainbow for those lucky few that are fortunate enough to own them. Much like the Cobra was once the 70's rolled around, they had run their laps and had their turn. Too small of a market to focus upon and too much money spent to market each individual car. That's why Chevrolet is discontinuing the Avalanche; its run is over.