GM never,NEVER learns

[SPF2245]

Bullet, that is my point...the car is sitting there. The marketing group for GM established a fair price for the Camaro based off the current market, competition, profit and such. Then they advertise the price to the consumer, which leads to foot traffic into a dealer. Then the consumer sees the price on the car is not what is being asked…it’s higher. This is bad business, pure and simple. What would I do? I’d keep the price at MSRP, avoid the hook of one sale at a higher price while watching five other potential sales walk out the door after being told they’ve got to pay more or no test drives are allowed (my guess is most WON’T be back either). Your not selling a Ferrari…your selling a Chevy, and thus your market is driven off quantity of units sold, nothing else in the current GM marketing model (other then the ZR1) even should approach anything more or less. Think I’m wrong? Fine, how many dealers are closing, who filed bankruptcy, who hasn’t made a profit in how long, which dealers are currently not being praised by customers? GM has many faults, but I stand by my argument that the biggest problem between the product and customer isn’t the market, product or quality of the car but the dealers. The last few vehicles I’ve bought from Toyota or Honda have been an open test drive, MSRP fixed price and a new car sold and a unit moved for the dealer/automaker.