Hi David,
I'm so literal:
Quote:
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looking into advertising for our cars
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I do most of my research on the web. I used to use magazines and still do occasionally.
You may want to consider a web site as a means of getting "the word" out to lots of folks, either in place of or as an adjunct to print ads.
Also, a brochure is a pretty good thing. What I mean here is, for example, the brochure I got from E-M years ago. It was detailed enough to answer most of my questions about prices, options, choices and a myriad of details. It also had an active "shelf life" of years, literally! I'd refer to it over the years - I'd guess 10 to 15 years - and I think it was instrumental in my acquiring an E-M at long last
Just a small "outside the magazine ad" series of thoughts!
Tom