07-31-2003, 01:15 PM
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Senior Club Cobra Member
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Join Date: Mar 2000
Location: St. Augustine,
FL
Cobra Make, Engine: E-M / Power Performance / 521 stroker / Holley HP EFI
Posts: 1,935
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Not Ranked
Hi David,
I'm so literal:
Quote:
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looking into advertising for our cars
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I do most of my research on the web. I used to use magazines and still do occasionally.
You may want to consider a web site as a means of getting "the word" out to lots of folks, either in place of or as an adjunct to print ads.
Also, a brochure is a pretty good thing. What I mean here is, for example, the brochure I got from E-M years ago. It was detailed enough to answer most of my questions about prices, options, choices and a myriad of details. It also had an active "shelf life" of years, literally! I'd refer to it over the years - I'd guess 10 to 15 years - and I think it was instrumental in my acquiring an E-M at long last 
Just a small "outside the magazine ad" series of thoughts!
Tom
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Wells's law of engine size: If it matters what gear you're in, the engine's too small!
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