Quote:
Originally Posted by SPF2245
Bullet, that is my point...the car is sitting there. The marketing group for GM established a fair price for the Camaro based off the current market, competition, profit and such. Then they advertise the price to the consumer, which leads to foot traffic into a dealer. Then the consumer sees the price on the car is not what is being asked…it’s higher. This is bad business, pure and simple. What would I do? I’d keep the price at MSRP, avoid the hook of one sale at a higher price while watching five other potential sales walk out the door after being told they’ve got to pay more or no test drives are allowed (my guess is most WON’T be back either). Your not selling a Ferrari…your selling a Chevy, and thus your market is driven off quantity of units sold, nothing else in the current GM marketing model (other then the ZR1) even should approach anything more or less. Think I’m wrong? Fine, how many dealers are closing, who filed bankruptcy, who hasn’t made a profit in how long, which dealers are currently not being praised by customers? GM has many faults, but I stand by my argument that the biggest problem between the product and customer isn’t the market, product or quality of the car but the dealers. The last few vehicles I’ve bought from Toyota or Honda have been an open test drive, MSRP fixed price and a new car sold and a unit moved for the dealer/automaker.
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Yep, perfect!!! I have worked at several dealerships and friends with the owners of several more. Some of these dealerships are the, I'll mark it up until someone pays it. But many i know would rather deal in volume than price. They can sit on a car for months over msrp and make just as much or less than the same dealer selling more volume. And who do you think liiks better to the manufacturer? The guy selling 35 cars per year above msrp or the guy selling 365 cars per year at msrp? And I brought up the 35 because I read somewhere that one of the dealerships that was cut by GM had only sold 35 cars in an entire year!!!!! 35?!?!
they were likely ready to fold up anywyas! haha
Bottom line, and I've heard it SOOOO many times on here. A cars value is equal to what someone will pay. EVENTUALLY, I'd bet they will sell that car to someone over msrp. Sad but true! My buddy bought a 97 2dr tahoe from florida for $3500 shipped. He drove it for almost 6 months in the winter salt, and then sold it for $7500! It's all about the finding the right buyer.