01-18-2003, 11:34 AM
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Senior Club Cobra Member
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Join Date: Mar 2001
Location: Northport,
NY
Cobra Make, Engine: Kirkham, KMP178 / '66 GT350H, 4-speed
Posts: 10,362
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Not Ranked
Yeah, Turk...back off.
Evan...in today's context, it's all about "branding"
Branding allows a company to differentiate themselves from the competition and, in the process, to bond with their customers to create loyalty. So a position is created in the marketplace that is much more difficult for the competition to poach. A satisfied customer may leave. But a loyal one is much less likely to.
Tons of tissues on the shelf at the market, but there is only one Kleenex. |
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