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Kirkham Motorsports

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Old 08-17-2003, 09:42 PM
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Cobra Make, Engine: CSX 4039 427 FE 1966- SOLD
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Quote:
Originally posted by KobraKarl



After many years at the top of the heap, many a great company has found the expence of building a better mouse trap is slowly reducing their market share and their cash flow regarless of the esteem they might enjoy with the public at large.

So they sell their name to a company who completely drops their old product and re-lables some piece of crap from Taiwan, the profit margin skyrockets and the new owner makes a bundle for a few years until the public realizes that the "old trusty brand "isnt any more.......I'll bet any one here can name a handfull at least.

I guess this is a personal impression, but in my own considerations about owning a CSX,a glass car was never a serious consideration, for me it was just a step too far away from the originals. The CSX# does lend a little cache'but with many hundreds driving around I think you ultimately dilute the brand, and dull the companies reputation.

At some point ERA, SPF,SAI, .......is a "pick-em"

KK

Great post.
Interesting comparisons.
Revere Ware pots and pans come to mind. Wonder if it will be true with Shelby/CAV's?

While TURK wants more Cobras, I relate to your point. We had a car show this weekend. Small show at a local car dealer. 50 cars maybe. The Waco Cobra Club decided to show up across the street for a "meeting" during the show. 5 cars showed up, and I didn't even bring mine. That made the Cobra the most populated car at the show, more than Camaro's or Stangs or Vettes. People didn't seemed too excited to see them, really. Only a few crossed the road (a fairly busy 4 lane road, granted) to come see them...
Seems to dilute the wow factor, as you mentioned. Now, if you'reone of those who only bought them for your own personal gratification, why even bring them to the show?
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