When is a limited edition truly limited?

[Historybuff]

Read in the Detroit Free Press that a customer is suing Ford for misleading how many of the Roush Stage 3 Blackjack would be made. The buyer thought he was buying one of 100 but a New York man who paid $58K for his car says another 100 were made to be sold in 2008.

Seems like Shelby avoided stepping into the same pile of horse puckey with the KR by correcting Ford immediately when Ford said there would be a finite number of the KRs and Shelby said he never agreed to any number, implying the number to be made would be dependent on sales.

I think if an automaker is going to sell a car for top price based upon saying in print only a certain number would be made, then for that model year they should stick to that number. Ford never promised how many of the '05-'06 Ford GTs they would make but it turned out they made less than they thought, owing to not being able to make a 2004 model. I think they missed their chance to make a LeMans commemorative model more special by not numbering just that model in a separate subseries, say 1 to 100 or doing that with the Gulf Mirage livery cars.